Local businesses, for example, will have a section for a physical location listing, while an online brand will not. I use my headshot.

They have a clear logo for their profile picture, and they include a CTA image as their cover photo:. You can also use it show off your creative side.

You can link these to any number of things like a landing page on your website, a contact form, a video, or an opt-in page. This goes to show that there are no hard-and-fast rules for your CTA.

They have separate tabs that include information about them, videos, posts, and a community page, which tell you even more about the company.

This is your chance to test out different formats that your audience will love. Start with some link-based or visual content like a business update :.

Or post something funny. This will keep your post from looking cluttered. Plus, it will put the focus back where it belongs: on the image and the headline.

If you want to include a separate link other than the one that Facebook populates for you, then you can use a URL shortener like Bitly.

This not only saves you time and energy, but it can also promote brand loyalty and help users feel included.

One of the easiest ways to do this is by having users share photos of interactions with your brand or product. Everybody wants to feel known on social media, and they especially want their favorite brands to know them.

Allowing users to be a part of your page in a personal way can help improve the bond with your brand.

And the popularity of videos appears only to be growing. Between April and November of , the number of video views per day doubled from 4 billion to 8 billion.

Using InVideo can help you create amazing videos without needing a background in video editing to succeed. This means that captioning your videos will be essential to engagement.

Another part is monitoring your metrics to find trends in engagement so that you know what content is succeeding. It will show you when your followers are online, what types of posts do better during different times of the day, and which posts are the most engaging.

If you want, you can conduct experiments to test out the best timing of your posts and track your metrics to see if your theories are right.

You might try to post different content casual humor posts, etc. This is a little different than Page Insights in that it gives you information about your core audiences rather than pure engagement metrics.

HubSpot has a step-by-step guide to Audience Insights. You get demographics overviews like age and gender breakdowns, education levels, and job descriptions.

In terms of marketing value, Facebook Ads are still an inexpensive and effective marketing method. When you target the right audiences, your ads should still appear where and when you want them to.

If you really want to ensure that your Facebook Ads are effective, learn how to narrow your audience. AD Further terms and conditions may apply.

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New User? Thus, in people with advanced liver disease the shunting of portal blood away from hepatocytes is usually well tolerated.

However, in some cases suddenly shunting portal blood flow away from the liver may result in acute liver failure secondary to hepatic ischemia.

A rare but serious complication is persistent TIPS infection, also known as endotipsitis. Lastly, the TIPS may become blocked by a blood clot or in-growth of endothelial cells and no longer function.

This has been significantly reduced with the use of polytetrafluoroethylene PTFE —covered stents. Portal hypertension, an important consequence of liver disease, results in the development of significant collateral circulation between the portal system and systemic venous drainage porto-caval circulation.

Portal venous congestion causes venous blood leaving the stomach and intestines to be diverted along auxiliary routes of lesser resistance in order to drain to systemic circulation.

With time, the small vessels that comprise a collateral path for porto-caval circulation become engorged and dilated. These vessels are fragile and often hemorrhage into the GI tract.

See esophageal , gastric , rectal varices. A TIPS procedure decreases the effective vascular resistance of the liver through the creation of an alternative pathway for portal venous circulation.

By creating a shunt from the portal vein to the hepatic vein, this intervention allows portal blood an alternative avenue for draining into systemic circulation.

In bypassing the flow-resistant liver, the net result is a reduced pressure drop across the liver and a decreased portal venous pressure.

Decreased portal venous pressure in turn lessens congestive pressures along veins in the intestine so that future bleeding is less likely to occur.

The reduced pressure also makes less fluid develop, although this benefit may take weeks or months to occur. Transjugular intrahepatic portosystemic shunts are typically placed by an interventional radiologist under fluoroscopic guidance.

Once access to the jugular vein is confirmed, a guidewire and introducer sheath are typically placed to facilitate the shunt 's placement. This enables the interventional radiologist to gain access to the patient's hepatic vein by traveling from the superior vena cava into the inferior vena cava and finally the hepatic vein.

Consider ways that your business can get on a more personal level to share unique content and behind-the-scenes photos or stories with your Facebook audience.

Not only can this increase your chances of appearing in feeds, but people will be more likely to comment on and share your posts as well. Our example here is a post by Dr.

Seuss books, staying relevant both to the brand and to the topic at hand. Share quotes, memes, motivational sayings, relevant tips and more all in various branded graphics.

Bring various shades of your brand colors into the graphics to help them all look unique, add shapes and even use icons or illustrations to help visualize what your text says.

Create your own branded graphics to share all across social media. Get personal with your audience. Telling stories is a great way to connect with your Facebook followers on a different level.

And your story will depend on how small your business is. This is a great example of a story told by a solopreneur, whose business surrounds her personal brand.

While these types of businesses do make it easier to get personal with storytelling, there are other ways to make this work for nearly any brand.

Tell your own stories of how your business came to be, share hard parts of being a business owner or even allow your social media manager to have fun with their role and be real about their own jobs to a point.

This is why videos are great Facebook post ideas to improve your strategy. Posted by Campbell's on Tuesday, November 13, This one probably seems obvious.

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Die Häufigkeit der Interaktionen mit einem bestimmten Account wird also auch berücksichtigt.

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